The Jones Family Project, Shoreditch

Having spent the month of May in a permanent state of celebration due to destination weddings and birthdays; it was going to take a somewhat magnificent gem of a place to reinvigorate my favourite city of London. Then I visited the Jones Family Project in Shoreditch and I uncovered a rare gem. I was so enthused at meeting Anna, one third of the creative team behind the Jones Family Project that I have been constantly raving about it since. The Jones Family Project makes you smile, pure and simple. From the moment you walk in the door you think this is the space in which you wish to while away an evening, a weekend, hold your birthday gathering or even those final minutes before that all important business meeting.
Upstairs is an open, spacious, well lit and relaxed meeting space for lunches and brunches. Once you head down the stairs past the book shelf with a book swap corner and board games – perfect for a lazy or rainy afternoon – you are in a New York style restaurant/ bar area. The attention to detail illustrated by the creative use of their space is fantastic. On both the top and bottom floors are pop-up spaces. Downstairs these have been themed to embody a gin distillery, hunting lodge and Kentucky bourbon and burger joint. I will say no more so as not to give all away but I would encourage you to visit and see for yourself but there is an area for every mood; whether relaxed, secluded, romantic, fun, public or private.
Fundamentally what you need to know about The Jones Family Project is that the food and the quality of their produce is key. Those in the know will be aware that their steaks are sourced from the Ginger Pig butcher in North Yorkshire and every mouthful tried later was a triumph. The cocktail menu is notable and as equally visually appealing as it is tasty as you work your way through imbibing the expertly mixed drinks. With names like ‘Jump Start Your Heart, Fifty Pounds and Jones Apple Pie’ there is a cocktail on the menu for everyone but if not they are happy to make whatever you are craving during your visit.
We had the deliciously fresh Cornish crab salad – a fine mix of white and brown meat which was so lightly seasoned that it was just moreish. Added texture comes from the avocado, crostini and tomatoes and you have a winning dish. The tempura courgette flower is beautifully presented, brimming with goat’s cheese filling. Who even knew a honey and lemon dressing could enrich an already stunning dish. The highlight was of course the steak; with choices of rib eye, fillet, rump and sirloin it was an important decision to make.The 350g sirloin won out and a seasoned, tender and juicy steak was delivered with aplomb. Pick the truffled macaroni cheese for a real treat. Creamy, satisfying decadence in every mouthful. One final tip, don’t forget to leave room for dessert; S’ditch mess – summer berries, mascarpone, meringue, compote and strawberry and basil jelly – was a perfect end to the meal. Although Anna’s Triple Chocolate Brownie is another top pick, served with a coconut sorbet and salted caramel sauce, it is another classic must-try dish.

The Jones Family Project has all around appeal, it is a constantly evolving space but the core promise of high level service, quality of delivery and sustainable food runs constant. A prime Shoreditch postcode where you can take your parents, take your children, take your friends, take your first date, take your neighbours… basically just go and visit. You will love it!

The Jones Family Project
78 Great Eastern Street
London EC2A 3JL


Hi, I am Fiyin, Senior Writer. Global traveler, fan of the great outdoors, reader of books, lover of wine and good food.