Counter Albion, Albion Shoreditch’s “healthy little sister”, is located in the former Maison Trois Garcon cafe on Redchurch Street.
It is different to the main Albion, with lighter meals offered self-service in a low-key and chilled environment. It is a shop, dining spot and work space. When you enter the main door during the day, you are greeted by mac books galore before you, with creative types in concentration mode, sipping makaibari 2nd flush grand reserve tea.
Our visit was for lunch, so you have a long bar of salads, a couple of hot dishes and a selection of breads. These are available to take away or you can grab a tray and settle at a table. The rear dining room in Counter has a fantastic sky window letting in an abundance of light. This is hugely popular during the day, so get there early if you want this prime spot.
Back to the food which is simplistic in terms of ingredients and presentation. It is far from the pretentiousness you would expect in Shoreditch, but with more of a focus on raw, healthy and organic produce as an antithesis to Albion Cafe down the road. The lunch time concept is straightforward, a soup option, two hot mains and then a selection of salads. Dishes can include devilled heirloom tomatoes with pickled red onion, braised barley & spiced chickpeas or mixed beans, peas with butter leaf, fennel and pickled cucumber, among others. It ticks your nutrients and vitamins box . The food tastes good too. I would also add it is good for Vegetarians and Vegans.
Counter is the perfect polar opposite to its big brother down the road with their hearty meaty pies, rich kedgeree and traditional Fish and Chips. Prices come in two sizes for Salads £5/8, with soup at £4.75 and hot mains £8 (excluding side salad). Not a bad price for an alternative lunch option to Pret, Itsu, Pod etc. They have recently introduced a loyalty card where you earn points and get rewards. A welcome addition to the Redchurch Street which is quickly filling up with retail.
45 Redchurch Street
London E2 7DJ
T. 020 3764 5550